Car companies will spare parts to higher than the purchase price several times the price sold to the 4S store, 4S shop to develop higher prices and ultimately by consumers. Here the difference, host plant generally earn 80%, 4S shop had 20%.
In the auto repair Association Chinese spot checks of the 18 models, more than half of "vehicle accessories Zero than the" international standard of more than 300%, with Beijing Benz W204 especially, zero ratio as high as 1273%, that is to say all the body parts split for single selling price sum, can buy 12 original cars.
While the manufacturers sales price, prohibits dealers, car dealers to operate cross tying behavior are also suspected monopoly. According to this, the Commission has interviewed relevant enterprise investigation, and will open the first ticket automobile circulation.
Information asymmetry created parts huge profits
Recently because the accessories high price problem once again questioned. The cause is truckload enterprise control auto parts circulation and profiting from, is a recent industry hot topic. To break the fittings are monopoly situation, the national development and Reform Commission, the price supervision and inspection and the Anti Monopoly Bureau recently on the lateral confinement, vertical restraints and abuse of dominant market position of the suspected monopolistic conduct, interviewed several car enterprises launched an antitrust investigation, is expected to soon publish relevant punishment results.
From the car repair Association Chinese earlier data, the Mercedes Benz W204 zero ratio as high as 1273%, that is to say all the body parts split for single selling price sum, can buy 12 original cars. Mercedes Benz is considered one of the most heat gains in circulation and car the first ticket.
Although Beijing Benz executive Ni Kai once said in public zero ratio can not reflect the real situation, but he is also not in accordance with the journalists asked open Mercedes Benz models than zero. Although Beijing Benz executive Ni Kai once said in public zero ratio can not reflect the real situation, but he is also not in accordance with the journalists asked open Mercedes Benz models than zero.
In fact, zero ratio is a common phenomenon in the current domestic market.
In the same batch and north towards W204, auto repair Association survey China 18 in car type, in addition to the 8 models of zero ratio below 400%, Bora, ES350, F3, Lexus BYD Audi A6L, Mercedes Benz S500 are between 400%-500%, while the Camry, corolla, BMW 320i, the elegant person of great strength, respectively. 503%, 625%, 661%, 720%.
An industry of China Economic Net says, fittings income generally host plant about 80% 4S share, store away 20%.
Specifically, the original spare parts dealers used by the automobile manufacturers supply, must also use original spare parts repair, or even a specific price is defined by manufacturers, parts suppliers also can not bypass the manufacturers directly face the market.
The warranty period of user is provisions must be in the 4S store maintenance vehicles, otherwise will not be able to enjoy the warranty service. The warranty period of user is provisions must be in the 4S store maintenance vehicles, otherwise will not be able to enjoy the warranty service. Therefore, from the upstream suppliers, downstream distributors, consumers have no choice, pricing, basically be the car say.
"Affordable, can not afford", the popular "famous" is straight white out of the present situation of domestic automobile market.
China Automobile Circulation Association Deputy Secretary General Luo Lei said, the industry will also set up spare parts flow guiding system, reduce intermediate links, reduce the cost, and the opening of the homogeneous parts constraints, can really break "monopoly" situation.
In addition, manufacturers sales price, prohibits dealers, car dealers to operate cross tying behavior are also suspected monopoly. Mercedes Benz, BMW, Audi were respectively taken similar measures. Mercedes Benz has limit, limit distributor and complaints to the Department in charge of cross. Audi is dealers are required to strictly abide by the repair standard price, not the price, otherwise they will be punished. BMW is the insurance problem become entangled in, multi store requires that the new owner first year insurance must be purchased in the 4S store.
At the same time, Luo Lei also pointed out, the earlier debate including Jaguar Land Rover, import car prices, if the manufacturers set some of the lowest price is also suspected of monopoly.
The birth of the channel change?
Mercedes Benz, Volvo has recently been through the lower maintenance, parts prices in a way to enhance the brand competitiveness. And get rid of all kinds of monopoly behavior after manufacturers, consumers are expected to enjoy more reasonable service price.
But this, but dealers have to worry about, the new profit more and more low, if we lose the market cake, it is really can't do this anymore.
Luo Lei disagrees, pointed out that the market tends to be standardized, manufacturers will no longer be able to rely on control parts and other monopoly means to make huge profits, the impact on dealer is not, but more reasonable price helps to enhance competitiveness. At the same time micro growth era, or changing the weight relationship between manufacturers, distributors, market, dealers discourse power is expected to increase. "Dealers should also refer to the situation in developed countries, to develop a new business, change a single profit pattern."
According to the 2013 automobile circulation association data show, the domestic 4S shop 40% of profits from the new car sales, vehicle maintenance and repair about 50%, second-hand car, finance and insurance, and other business accounted for 10%. And the reference USA 2011 data, new cars accounted for only 22%, the second-hand car business accounted for 16%, after the market is the largest, accounting for 62%.
A comparison of the data, the second-hand car, car finance and plate are expected to become the future major dealer
