In 2014 1~6 month, domestic passenger car market sales increase of two bits, where SUV and MPV grew great, which reflects the difference of the growth trend of escalation of consumption. While the independent brand to seize the trend of SUV, position but not keep car market.
Growth momentum in 2014 car city is in many aspects, the first is the 2009 ~2010 years purchase a car group of consumption upgrade; second is the purchase of trend growth, dual power city panic buying boom; third is the market incremental bus reform brings; by the end of 2012, Tianjin and the Hangzhou purchase limit to panic buying also have a certain role the growth of SUV models.
The upgrading of consumption big pull on the SUV and MPV markets. In 2009 ~2010 years purchase a car group to buy the upgrade, from the car steering SUV models more, because SUV models look more tall and fashion. At the same time, the SUV product price is on the high side, which is also in line with the consumer price increase demand. A lot was purchased in 2009 70000 yuan models of the consumer to upgrade to buy now nearly 200000 yuan SUV models, the car, the upgrading of consumption is driven in large, also make the manufacturers profit growth is good.
While the MPV high growth is the 2009 mini car jumped 80% to bring new purchase car group broke out, with these groups of consumption upgrade, many Twitter users looking to upgrade to a more safe and comfortable products. With the purchase of small MPV trend is emerging, high growth small customer market serious negative growth and small MPV become the embodiment of consumption upgrade effect. While in the high-end car market MPV performance.
From the purchase policy to promote city panic buying boom, because the eastern provincial capital city consumption ability, such as SUV fashion models of higher demand, promoting the new purchase a car group to buy SUV boom. In the city, home purchase a car purchase a car in the process of youth more enthusiastic young group, purchase a car more to SUV models, which further promote mainstream mid-range SUV demand boom. But the big city east of the young consumer purchasing power is not strong enough, therefore, 100000 ~15 million this kind of cheap small SUV more young groups favor.
Regional growth structure reversal is very adverse to the independent brand. In 2014 the eastern city sales jumped 50%, and small towns and rural market growth rate is only about 13%, effect of regional structural high growth like this on the independent brand bigger, downturn relatively strong independent brands county market demand, big city joint venture dominated unusually hot. The independent brand continued to slump is a normal phenomenon.
The independent brand break out of an encirclement effect is good for SUV. High growth in the SUV market and high premium to promote independent brand to market products on SUV increasing, especially the independent brand aimed at the entry-level SUV market 100000 yuan to strengthen product launch, to form the the Great Wall H6, BYD S7, Tiggo, Pentium X80 and many other higher sales of products. But the independent brand car market has been the main market leader status from the main exit, consumers are buying 60000 yuan entry-level car family car to buy 120000 yuan, but the independent brand has not kept pace with the changing trend of such.
I feel the independent brand future should maintain in the SUV market dominant position, while strengthening the independent SUV relative joint product configuration and size advantage, with good quality to win the trust of consumers. In the independent brand once brilliant car market, independent brands need to upgrade product quality, better recognition of the market with more human configuration and refinement of household models. Everyone has his own advantages, Sometimes an inch may prove long., autonomous relative joint venture brands have a price advantage, now we need to improve the performance and configuration of the satisfaction, try to pull the first purchase and upgrading of consumption groups.
